Business performance has improved manifold after introduction of standards and checks as followed internationally. The quality of business processes has also improved, adding to greater loyalty amongst customers. What speaks volumes about growth of business at Khanna Jewellers is the fact that over the last couple of years, the company has added more space / new stores to the retail network at New Delhi & NCR, taking the combined showroom floor area to 15,000 sq. ft. This includes showrooms at South Extension Part I (1500 sq ft.), Bank Street Karol Bagh (6000 sq ft.) and at Rajouri Garden (2500 sq. ft.). Overall, the company has managed to maintain an average growth rate of 30% per annum.

Focus on developing Service & Development of Customer Base

A testimony to the company's dedication to quality and service is the many awards and honours bestowed upon it. In 2004, the company received the 'BEST STORE EXPERIENCE AWARD' by DTC. In the same year, the company won the BEST PLATINUM SALES AWARD FOR THE BEST SALES MANAGER. Every Khanna Jeweller store is managed by a strict quality control policy that has been enforced rigorously at all levels i.e. Product Quality, Customer Relationship Management, Presentation and Salesmanship Skills and more. To attract customers, the strategy that has been adopted is of creating a unified brand image for Khanna Jewellers and creating maximum awareness through print, electronic and innovative media, including in-shop displays. The idea is to send a single focused message to the prospective customer - 'If you're shopping at Khanna Jewelers, you will be a privileged customer in a premium ambience and you will get the finest jewellery at the best value for your money.'

A Shopping Experience beyond the ordinary

Every single customer who walks into a Khanna Jeweller store enjoys the privilege of being attended to individually. The warm personalised service with a smart professional attitude makes for a pleasing experience. The jewellery is displayed clearly for the customer to pick and choose. Moreover, the managers insist that every customer is satisfied in terms of viewing/receiving international certifications and / or guarantees of quality and craftsmanship. Customers are regularly informed about special offers and festival season bonanzas.